Fairmount Water Works

This project reimagines the Fairmount Water Works branding, originally built in 1815 as Philadelphia’s first public water system, as a modular design system rooted in both history and future possibility. Drawing from architectural elements like historic windows, the base of the identity are adaptable components that reference the past while forming a forward-looking framework.

Created in 2024

Visual Identity

(say hi) ei.estherim@gmail.com

Current 📚: Design is Storytelling by Ellen Lupton
Current 🎧: Maroon by Kevin Abstract, Dominic Fike

(say hi) ei.estherim@gmail.com

Current 📚: Design is Storytelling by Ellen Lupton
Current 🎧: Maroon by Kevin Abstract, Dominic Fike

Contact me (ei.estherim@gmail.com) or visit my Instagram (@estherseasels) to see more work + process!